Read Time: 1 min 55 secs

Hey — Ryan To here.

In today's edition:

OpenAI just acquired TBPN.

An 11-person talk show. 70,000 viewers per episode. Launched 18 months ago.

The biggest AI company in the world didn't buy technology. They bought a content team.

Distribution is becoming more powerful than ever.

I've produced over 1 billion views for consumer brands and after moving to SF, I’m seeing firsthand how creators, marketers, and brands are missing….

Here are 3 systems doing exactly that for under $50/mo each.

If you're a brand doing creator partnerships, you know the pain:

Find creators → vet their content → check for competitor conflicts → write a personalized DM → track it all in a spreadsheet → repeat 20x a day

Manus automates this entire workflow.

The stack: Manus AI + Notion + Gmail + browser access

→ Define your ideal creator profile (niche, audience size, exclusions)

→ The agent searches Instagram & YouTube, reviews content for brand fit, finds contact info

→ Sends personalized emails and DMs — updates everything in Notion automatically

→ End of day: you get a full report of who was contacted, who was rejected, and why

Result: 600+ qualified creators contacted per month. $40/mo.

No VAs. No spreadsheets. No 3-hour daily DM sessions.

You know how some creators ask you "comment for a lead magnet or link"?

Most brands set them up with basic Manychat bots that feel… robotic

Now you can plug Claude directly into Manychat and it handles full conversations

Here's the move no one's using yet:

→ Instead of multiple-choice buttons, ask an open-ended question: "Where are you at with your skincare routine?"

→ Claude reads their response, categorizes them (beginner / intermediate / advanced), and routes them to a personalized offer

→ Beginners get a $29 starter kit. Advanced get a $199 bundle.

→ Then it sends a personalized voice note that converts at 9% vs 1% from a standard checkout page

This runs 24/7. No appointment setter needed.

For every founder and creator who hates editing or struggles on camera.

The stack: Descript (Underlord AI + Overdub)

→ Drop your raw video in. It transcribes instantly. Your video is now editable like a text document

→ Click "remove all filler words." Every "um," "ah," and dead air gets cut — video splices automatically

→ Flubbed a line? Said "2024" instead of "2026"? Highlight the word, type the correction — the AI clones your voice and swaps it in

→ Turn on Eye Contact: AI redirects your gaze to the lens, even if you were reading off a monitor

Result: 4-hour editing workflow → 20 minutes. $12-$30/mo.

Bonus: Descript just dropped AI lip-sync translations. Record in English → translate to Spanish → the AI moves your mouth to match. Audience expansion without the budget.

Have a great day ❤️