Build a Signature Style to Stop the Scroll

Read Time: 1 Minutes 30 Seconds

Hey there,

In today's edition we’ll be covering:

• Why signature style = instant brand recall

• The visual psychology behind memorable content

• Your signature style blueprint (and how @brandinowang cracked this code)

Most content creators look exactly the same.

Same filters, same fonts, same cookie-cutter templates from the latest trend.

And sure, following trends gets you some quick views... but here's what happens:

You become like everybody else.

The problem?

You don't have a signature style.

Without visual distinctiveness, you become invisible in the feed.

But when you nail your signature style, something magic happens:

People can spot your content from a mile away.

Today, we're breaking down exactly how @brandinowang, founder of @blankedstudios, a 7-figure home goods brand did exactly that

brandinowang

230K followers

View more on Instagram

With over 1.4 million on TikTok and 230k on Instagram he’s mastered the art of personal branding

He’s established:

• Instant recognition in crowded feeds

• Psychological ownership with your audience

• Competitive differentiation

Per Statista’s report, Brand recall influences 38.7% of brand lift in emerging media - making it the single most important factor in building a memorable presence.

Brandon's Signature Style Formula:

#1 Visual Identity

• Monochromatic metallics (silver, brushed steel, matte black)

• Cinematic close-ups showcasing product details

• Clean, minimalist backgrounds

#2 Typography

• Clean, modern sans-serif fonts

• Minimal text overlays

• Industrial-inspired graphics

The Result? 

You can scroll through any feed and immediately know when you've hit Brandon's content.

But here's what most people miss:

Brandon's style isn't just about looking good.

Every visual choice reinforces his brand identity as a luxury creator.

It’s how he’s managed to partner with brands like Lexus, Framer, and more

Building trust through consistency is key

When viewers see your content repeatedly, they start to trust your brand.

This trust translates into:

• Higher engagement rates

• More followers willing to purchase

• Stronger community loyalty

• Better brand partnerships

Brandon's consistent aesthetic helped him build such trust that his audience eagerly anticipates each product launch.

Thanks for showing up this week. We’ll see you in the next :).

Sincerely,

Ryan To