Consumer Trends on Social Media

3-part roadmap to outsized results

November 02, 2025

Read Time: 1 Minutes 57 Seconds

Hey — Ryan here.

In today’s edition we’ll be covering:

  • How to create leveraged content for outsized results

  • The video style dominating consumer in 2025 (and 3 steps to execute it)

  • + real-life examples you can use to grow your brand

P.S. if you’re interested in joining Creatorverse — we’ll drop details later in the newsletter ✶

So…

there’s one big mistake most creators and marketers make:

they think effort = results

but it’s actually the exact opposite

the best content strategist understand leverage = results

so how do you create real leverage?

well I have one solution: the content matrix

it has to fit 3 criteria:

  1. easy to make

  2. repeatable

  3. and sparks high engagement

luckily, we found 1x format that has helped accounts like @bowlmatesshow by Cava, @areyouokayshow by NowThis, and entrepreneurs / creators like @simonsquibb @theschoolofhardknockz and @shanonthestreet

it’s called the Street Interview

here’s exactly how it’s done right + real-life examples:

Step 1: Niche Building

start by picking a niche and sticking to it

check out @theschoolofhardknockz who interviews successful entrepreneurs

here’s one he did with Tom Cruise that got 10M+ views:

or @Shanonthestreet who asks people in NYC about their music preferences

and @bowlmatesshow who makes entertaining videos from Cava, a fast-casual restaurant

Why it works:

  • Predictable: helps your content reach the right people + perform better in the algorithm

  • Audience Clarity: makes it clear who your content is meant for

Step #2: Brand Associations

what do you want your brand to be known for?

this is where brand associations come in

it’s what comes to mind when someone sees your color palette, fonts, or content style

let’s use @areyouokayshow with over 490k followers as an example

here’s a breakdown of their color palettes and fonts:

now, check out their video that got 750K views:

Or this one that got 1.4M Views

notice how you can instantly tell that it’s a video from their page?

that’s the power of a brand association

Why it works:

  • Familiarity: The audience immediately recognizes your content in the first 3 seconds

  • Mood Association: Colors, fonts, and designs make people feel certain emotions. In this case, playful colors like bright pink and yellow signal to the viewer that it’s light-hearted, fun, and positive

Step #3 Format Optimization

having a go-to format is the real secret behind repeatable, high-engagement content

optimize these aspects of your content format:

  • hook

  • music choice

  • editing style

take a look at @simonsquibb who goes around asking people what their dream is

this video got over 35M views

and this one that got over 45M views

Why it works:

  • Constants: These repeatable elements in your videos make your content instantly recognizable

  • Hooks: A viral hook format gives viewers a clear reason to stop scrolling and engage every time

watch my breakdown of these concepts with @theschoolofhardknockz here

We’re hiring!

We’re looking for a Sales & Operations Manager — part strategist, part operator, part sales.

You’ll get the chance to work directly with me and scale Creatorverse, our Social Media Consulting branch of our business.

 ✶ Learn more and apply here: link

Thanks for showing up this week. We’ll see you in the next ❤️

Sincerely,

Ryan To
Creator (120K+)
@itsryanto