Creator Marketing's hottest strategy

The hidden playbook nobody's talking about

October 12, 2025

Read Time: 2 Minutes 30 Seconds

Hey — Ryan To here.

In today’s edition we’ll be covering:

  • A creator marketing strategy dominating a $7.6B industry

  • Play-by-play on how it works

  • And real-life example you can use to grow your brand

So…

there’s an untapped creator marketing strategy for founders and brands

that doesn’t require you to make a single piece of content (?)

imagine this:

you scale the authenticity of ‘founder-led content’ with an army of creators

it’s what I like to call the Sub Account Strategy

Turbo hit 5M users by having creators like @taee.leee (41.7k), @allegralearn (40.4k), and @nicole.studywme (55.5k) use this same exact strategy

So let’s reveal how they did it.

Subaccount Strategy:

→ Hire a UGC Creator

→ Start a completely new account from 0

→ Build a ‘personal brand’ associated with your company

It’s genius

Here’s why:

  • You pay as little as $50-$150 per post and put them on a Pay Per View Deal

    • Creator’s earnings increase for every 1,000 views

    • Aka you pay for guaranteed results

Way more cost effective than influencer marketing

Let’s break down how it’s done in 2 ways:

Strategy #1: Find a Format

For @allegralearns it was ‘raw head talking videos’ + a visual technique (like eating or doing her makeup) also known as the pope in the pool 

7.7M views on one video:

Script 📜

Why is it that the laziest people always do the best in school?

Like my best friend, she never pays attention in class. She's always down to hang and I don't think I've ever seen her studying outside of class, but she has a 4.0 this semester. How the f- ... I was complaining to her the other day because I was so burnt out, I was crashing after studying the entire weekend, when she finally told me her secret. And guess what? We used it on our next exam and we both got over a 90 and the class average was below a 70. And I'm not joking, I studied like an hour. Let me put you on this method because finals are here. Just upload your textbook or any study material into TurboLearn and then it gives you notes and all these different ways to study. My favorite section is the flashcards because these really help me. I used to think being lazy was a bad thing, but I guess we can call it efficiency.

Why this works:

  • Lethal Hook + Visual: Visuals catch your attention, Question raises curiosity

  • Dream Outcome: Every college student wants (1) to be lazy and (2) get a 4.0

  • Solution: Want X outcome? Try Y solution

Strategy #2: Viral Angles

‘I made a website called’ became the #1 viral hook for consumer apps

Reference this example from Calmi that got 8.4M views

@nicole.studywme rode that trend and got 10.7M views:

Script 📜

And basically, it's for students who are really, really burnt out, and it's not even funny, but class starts tomorrow. You can walk into class and press here, and you can just sit, and the website will record your lecture. When you're done, you can press generate notes, and ta-da, now you receive these organized summarized notes. There's a chat bot that will answer your question based on your lecture, a podcast so you can listen to, uh, Donald Trump explain geology to you, a bunch of flash cards, and a quiz.

Find this site by searching TurboLearn AI. You can do this.

Why this works:

  • Trend Hijacking: The algorithm knows what keywords are trending

  • Shock Factor: The absurd website domain retains the viewers attention

  • Pain Call-Out: ‘Students who are really, really burn out’ speaks to one audience in a way that resonates leading to authentic engagement

Thanks for showing up this week ❤️

Sincerely,

Ryan To

Behind-the-Scenes Updates: 

Truth is the past 4 months I’ve experienced it all (highs, lows, mediums)

But the one thing that continues to keep me going is the Creatorverse community (and your emails back)

One of you announced your first coffee pop-up and 250 people signed up. Another cracked organic growth after months of battling ad costs. One creator hit their first viral series after two years of posting

It’s stressful and high-pressure at times, but content is still one of the most level playing fields in the world — where anyone, small or big, can win for free

I’ve been building my next dream project that I’m confident will support every single one of you on those dreams and in a couple of weeks we’ll be approaching the finish line