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Creator Trends on Social Media in 2025
The go-to formats for top brands using Creator Marketing
Read Time: 1 Minutes 27 Seconds
Hey — Ryan here.
In today’s edition we’ll be covering:
3 video styles dominating creator marketing in 2025
Why these trends works
And real-life example you can use to grow your brand
Have you ever seen a page with over 100k followers averaging less than 3,000 views?
Feels… suspicious… doesn’t it?
Hate to be the one to reveal the truth
But they might’ve tried to ‘cheat’ the algorithm:
‘Cheating’ involves 1 of these 3 mistakes:
(1) Buying ‘fake’ followers
(2) Pumping all their budget into paid ads
(3) Spray-and-pray with any and every influencer with followers
And now they’re stuck with a dead page and have no clear path to scaling
The Creator Marketing Playbook has completely changed
Without strong organic reach, every other marketing initiative will fall flat
Here’s where I predict the future of socials is heading:
Organic Content is the Key Driver (right)
Organic content serves as the oil to the fire
NOT the other way around
Steal these 3 video styles that creators like Yoni, Santa Cruz Medicinals, and Brandinowang are using
to build an audience WITHOUT directly promoting their product
Let’s get into it.
Style #1: Documentation
No need to plan for meticulous product shoots, professional studios, or paid actors
Audiences crave rawness and authenticity more than ever
I’ll let this @yoniman.mp4 prove it with his results
He posted a video every day for 365 days documenting his journey of becoming an entrepreneur
307 videos later and he hit 100k followers…
100k followers by Day 307
Once he built up this fire he lit it up and launch an app called brainrot
And without a single penny on ads, he hit 30k+ downloads in a couple of weeks…
Why this works:
Nurture: Documentation serves as an ultimate middle of funnel to stay top of mind without forcing his product onto his audience
Community Building: It’s more than an app, it’s about supporting Yoni’s mission to pursue his dreams as an entrepreneur
Strong Engagement: Personal brands will always exceed brand accounts for organic engagement (Algorithm Updates)
Style #3: Reaction Videos
You want to become the trusted authority in your niche
No better way to do that than providing your thoughts on unique topics
@SantaCruzMedicinals is an absolute master at this strategy
He became the go-to voice on health and wellness for the next generation:
Why this works:
Trust: Viewers start to trust your opinions on your specific niche, so buying your products becomes a no-brainer
Demand: You’re directly addressing top of mind topics in your community and providing true educational value to the viewer
Retention: Viewers watch until the end of the video to get your ‘hot take’ on the topic leading to higher retention
Style #3: Product Reviews
Don’t have your product yet? No problem.
Just review trending products in your niche
Yes, we’re showing @brandinowang again because he’s doing it the best
Even @yoniman.mp4 is doing it for consumer apps…
Check out this video with over 1 million views
Here’s why:
Content Product Fit: Identify content pillars you can use to seamlessly integrate your product without the viewer feeling ‘sold’ to
Audience Building: Intentionally build a high-intent audience of buyers interested in products similar to what you’re reviewing
Entertainment Value: Entertainment value is key, curating peculiar or trending products is a great way to catch the viewers attention
Thanks for showing up this week.
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Sincerely,
Ryan To
P.S. the more I know WHO you are, the more value I can provide