Read Time: 1 min 48 secs

Hey — Ryan To here.

In today’s edition we’ll be covering:

The problem with your content isn’t the strategy….

Or the hooks….

Its emotion

After studying thousands of creators, I’ve noticed one thing in common with those that truly stand out

It’s their ability to clearly convey emotions to the viewer

Most people overlook the type of emotion they’re trying to create in their content

But the truth is… every element of your video needs to be consistent with how you want viewers to feel

Don’t worry, there’s a science on how to pick and match the right emotion to your content

It includes these elements:

Each of these pieces plays a key part in a successful video

If they don’t all match one emotion, you’ll struggle to create videos that resonate

Let’s take a look at some examples:

Whether you want to create content that’s inspiring, educational, or entertaining, you need to find the right emotions that fit

Check out @crustbycarson who conveys ‘excitement’ in his videos:

Here’s how he does it so effectively:

And check out this video by @askcatgpt that feels uplifting:

It got 1.1M views:

Now if you’re selling a product, you can also take an educational angle

Emotions like curiosity, stress, and fear work well here

This video by @seandreww makes the viewer feel instantly curious:

So does this one by @realrileybrown

Finally, if your goal is to entertain, try emotions that center around being playful

Check out this example by @techroastshow:

If you’re struggling to create content that resonates, start by thinking about the emotion you want your viewer to feel, and go from there

Here’s a breakdown of which emotions can resonate:

Inspiring → Excitement, aspiration, hope

Educational → Curiosity, stress, fear

Entertaining → Playful, light-hearted, surprise

Have a great day ❤️