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Hey there,

Every marketing channel sucks right now...

• You spend big on ads that people scroll past

• Send emails that land in spam

• Chase dying channels with increasing CACs

• Pray for influencer promo that lasts 24 hours max

And sure, that works... kind of.

But here's what ends up happening for most of you:

You're spending thousands (or hundreds of thousands) trying to force your way into people's attention, while creators with zero budget are capturing millions of eyeballs daily.

You're playing the wrong game with the wrong metrics . 

And today, I'm breaking down exactly why short-form content is the best marketing channel in 2025.

#1 Unlimited At-Bats

Where else can a creator or brand get unlimited at-bats to pitch their product, share their story, and reach millions—without spending a dollar?

The fact that short-form content is free to publish is absolutely insane…

There's no ad spend. No gatekeeper. No distributor.

You don't need permission. You just post.

And if the idea is good enough, the algorithm pays you in reach.

In what other era could a random 18-year-kid with an iPhone out-perform Fortune 500s in brand awareness—overnight?

gal.butler

54K followers

View more on Instagram

Brands Crushing the Short-Form Game

This arbitrage is happening across every industry: SaaS, CPG, eCom you name it

Midday Squares,: CPG, $30M ARR, 166k followers
TripBFF: Mobile SaaS, 700k downloads, 700k followers
Minted New York: eCom/Apparel, 7-figures,369k followers

What makes them successful?
They treat short-form as their PRIMARY connection to culture, not just another marketing checkbox.

The Content Leverage Equation

Content Leverage =
Drive Awareness × Educate viewers on your product/service × Convert to Sales

Short-form is the greatest marketing arbitrage in modern history.

It costs nothing, scales globally, and resets daily.

Not using it is like being handed a megaphone in a stadium of a billion people—and choosing to stay silent.

Start tomorrow.

The brands that understand this are printing money while everyone else is throwing cash at dying channels.

Which one will you be?

Thanks for showing up this week. We’ll see you in the next :).

Sincerely,

Ryan