Read Time: 1 min 45 secs
Hey — Ryan To here.
In today’s edition we’ll be covering:
Why getting views ≠ sales or conversions
The 3-step formula to get your audience to purchase products
+ Examples from top creators using these strategies
I get it:
Every creator wants to sell a product…
And makes tons of $$$ off of it….
But there’s one problem:
Just because you know how to get views, doesn’t mean you’ll get sales
You see, selling products as a creator isn’t just about making interesting videos…
It’s about creating content that converts
Here’s how:
Let’s get started:
1. Promised Outcome
Before you start asking viewers to buy, you need a clear promised outcome
To figure out what that is, you can start by surveying people
Ask 10 strangers or viewers in your target market, and ask what they might be interested in buying
Look for visceral reactions and then pick ONE idea to focus on
Check out @chida.rajan who is building a luxury cabin retreat:
Pro Tips:
Hooks: In order to make viewers keep watching, you need to capture their attention in the first 3 seconds. Here’s an in-depth breakdown on creating effective hooks
Context: Just because you have an audience, doesn’t mean everyone knows who you are. Always provide context on who you are, what you’re building, and why they should care
Process
Next up, you need to document the process
This is where you show ‘how’ your product can get them to the dream outcome
Talk about the features you’re building, and bring your viewer along for the ride
Check out @yoniman.mp4 who documented the process of building AI apps:
This one got 2M views:
Pro tips:
Ship quickly: To keep your viewers engaged, you need to constantly show up in their feed. Instead of optimizing for the best production, try to post as frequently as possible
Explain why: If you’re talking about a specific feature you’re building, always tell the viewer why it matters. Without this, many viewers will drop off.
Call-to-action
Remember that outcome you promised at the beginning?
This is where you deliver on it
Now that you’ve built something to help your viewers, you need to convert them
Do this by connecting your solution to the promised outcome…
And by telling them exactly where to purchase
Check out @askcatgpt who used this to sell physical land-line phones:
Pro tips:
Test relentlessly: Different audiences respond to different asks. Test different formats and styles of promoting your product to see what sticks.
Capture value: Now that your viewers are ready to buy, don’t waste their time. Put your purchase link in your bio, reply to your own post with it, and create landing pages that are optimized for conversions
How did you like today's newsletter?
Have a great day ❤️
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Ryan To
Creator (120K+)
@itsryanto
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