How to avoid content burnout

Read Time: 1 Minutes 55 Seconds

Hey — Ryan here.

In today’s edition we’ll be covering:

Why are some creators always able to stay on top of your feed, make content look ‘easy’,

and somehow…never burn out?

That’s the exact question every creator and brand growing their socials is trying to solve

Here’s the truth:

Content isn’t easy and it’s dang hard to stay consistent

But after spending years exposed to the best of the best I think I’ve finally solved it:

What looks like work to others but feels like play to you?

Sometime the ‘perfect format’, the ‘perfect strategy’, or the ‘most viral idea’ isn’t meant for you

I know, easier said than done.

So let’s show you 3 creators who’ve managed to stay consistent over several years, not months

And seem to still love every second of it:

You know that one topic you obsess over that your friends beg you to shut up about?

The topic that you binge for hours out of pure curiosity?

Now that’s your niche.

Check out @im_kyle_metcalf who gets millions of views learning to speak Japanese with strangers

This one got 61M views:

If you talk about what you’re passionate about, you’ll never run out of things to say

Have you ever seen an introvert who wants to give public speeches all day?

The obvious answer is no

So why are you making videos you’re not born to do?

Check out @karocrafts

She quit her corporate job to make videos about her life’s passion: mixed-media art

Rather than beat yourself up over the skills you’re ‘missing’

Lean into the unique edge you have that would make you stand out in the market

P.S. I made a video breaking down her full strategy here

Now this one’s my favorite:

Most people think over a month-by-month time horizon

But what if you figured out the type of content you’d do over 3 years?

I bet it’s a completely different content strategy…

Check out @jb_copeland who found purpose in making videos about mental health

If you think about content long-term, it’ll be easier to find a format to stick to

P.S. Have a creator you want to see featured in Creatorverse?

Let me know here ⁂

Thanks for showing up this week. We’ll see you in the next ❤️

Sincerely,