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Here’s how to figure out what content you should make next.

Finding Your Voice in a Crowded Space 📣

Hey — Thomas here.

I’ve been making content since 2020.

And this was something I really struggled with too.

“Idk wtf my next video is going to be about.”

Let’s face it—everyone is creating content.

So how do you stand out?

Here’s the truth:

Your unique voice is your greatest asset.

You are the unique culmination of your experiences and interests.

A 1-of-1.

So build your brand around you—

your story, your opinions, your authentic self.

In January this year, I went all in on 2 things:

1. Cinematic content sharing my deepest thoughts, struggles, and life advice.

2. My journey to $10k/month as a creator.

Sure, other creators have done these concepts before.

But no one had done them together.

I took my 2 interests: cinematography + entrepreneurship, and blended them into one.

What I made felt like me.

And that’s what got me here, writing this newsletter.

So when you lean into your uniqueness, your audience will notice.

They see the real you—

and that’s what they connect with.

So what unique combinations can form from your experiences and interests?

Mini Case Study 🎯

Ali Abdaal is a perfect example of following your genuine interests.

In 2017, he started out making videos about medical school.

But quickly found himself drawn to something else:

Productivity and self-improvement.

So he switched up his content.

But why the pivot?

He had spent years trying to optimize his own life:

balancing being a doctor and YouTuber.

So, he saw a greater opportunity that resonated with him the most.

By connecting his experiences + his interests, he came to a unique intersection:

1. He’s a doctor

2. who makes content about productivity.

That’s such a specific combination that makes him uniquely qualified to teach productivity.

And the rest is history —

There is only one Ali Abdaal.

And there’s only one of you.

So I ask you:

What do you really want to make?

Inspo Reel 🎣

• @johnnyvalentinee consistently hooks his viewers in with a repeatable format.

• Suspense-building pacing in @heechanlim.mp4’s video.

• @marshalcrews’ sneaky video about “needing to create demand” to create demand for his clothing brand.

• Unique camera angle + asmr sound effects make @itskaulana’s hook particularly appealing.

• Relatable experience meets anime-level graphics.

Thanks for showing up this week. We’ll see you in the next :).

Sincerely,

Thomas