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One for you. One for me. 🎨

So you want your videos to reach new viewers.

But you also want to build deeper connections with your current followers.

It’s a tough balance.

Should you focus on viral content to get more eyes on your brand?

Or create personal, meaningful content that resonates with your core audience?

Doing both at once can feel impossible.

Trust me, I’ve been there.

But here’s the thing:

You don’t have to choose.

You can do both—

By splitting your content into two series:

1. A series designed for virality, to bring in new followers.

2. A series focused on you—your story, your values—meant to build loyalty.

This way, you get the best of both worlds

without overwhelming yourself or your audience.

It’s about balance.

One for growth. One for connection.

One for you. One for me.

Mini Case Study 🎯

Marcus Milione built his brand on raw honesty.

He didn’t just share the wins—

he shared the struggles too.

From the early days of his business

to navigating the obstacles and setbacks,

Marcus took his viewers along the entire time.

And that’s why his audience grew.

He didn’t rely on flashy success stories to drive growth.

He doubled down on something else.

Pure genuine connection.

He showed the grind.

And the growth.

And by doing this, Marcus turned his brand into an entire movement.

It’s simple:

Be transparent.

Be consistent.

And people will stick with you through it all.

Inspo Reel 🎣

• @ethan.uncurated jolts you with a pattern interrupt at the hook.

• The power of borrowing recognition and authority of larger brands.

• What happens when you whisper instead with @imkopfkino89.

• Capitalizing on popular events that are top of mind.

Thanks for reading this week. We’ll see ya in the next :).

Sincerely,

Ryan