Marketing Genius behind Alex Hormozi

$100M Content Strategy for creators and business owners

Author

Ryan To
August 17, 2025

Read Time: 1 min 50 secs

Hey — Ryan To here.

In today’s edition we’ll be covering:

  • Insights from the marketing team behind a $100M creator

  • The 4 elements of Influence every creator and brand needs

  • + Real-life examples to steal

Unless you’ve been living under a rock you’ve seen this guy before…

But if you haven’t here’s what you need to know:

He’s shaping the creator founder playbook

Billions of organic short-form views every year and

Hundreds of millions of dollars from his businesses @Acquisitions

I spoke to Hormozi’s content team directly to uncover the North Star framework he’s used to grow.

So here’s what every creator, founder, and marketer can learn + real-life examples

4 Elements of Influence Explained

If you’re looking to build a monetizable audience as either a creator or brand these are the four categories you need to follow:

Let me elaborate on each and the world’s best creator for each element:

1. Power

The ability to direct people toward an action and consistently deliver a positive outcome.


Why it matters:

  • Audiences trust you when following your advice pays off.

  • Demonstrating outcomes builds authority faster than self-promotion.

2. Credibility

Proof that you can do what you claim.

Why it matters:

  • Removes skepticism → credibility = bridge between attention and belief..

3. Status

The perception of prestige, exclusivity, and access to scarce resources.

Why it matters:

  • People aspire upward → affiliating with a high-status brand elevates them socially.

  • Status creates “signal value” → just being seen with your brand = flex.

4. Likeness

Relatability through shared struggles, humor, and personality.

Why it matters:

  • Likeness lowers resistance → people trust those they like.

  • Relatability balances authority → too much status without warmth = intimidating.

P.S. If you want the full breakdown on Alex Hormozi’s Content Strategy watch this video + free case study included

Behind-the-Scenes

Shopify’s Creator Marketing Stage

A personal bucket list item I’ve always had was to speak on stage in front of hundreds. Today, I’m in Orlando, Florida checking that item off at CreatorHub Live ✅

Thanks for showing up this week ❤️

Ryan To