Read Time: 1 min 50 secs
Hey — Ryan To here.
In today’s edition we’ll be covering:
Insights from the marketing team behind a $100M creator
The 4 elements of Influence every creator and brand needs
+ Real-life examples to steal
Unless you’ve been living under a rock you’ve seen this guy before…
But if you haven’t here’s what you need to know:
He’s shaping the creator founder playbook
Billions of organic short-form views every year and
Hundreds of millions of dollars from his businesses @Acquisitions
I spoke to Hormozi’s content team directly to uncover the North Star framework he’s used to grow.
So here’s what every creator, founder, and marketer can learn + real-life examples
4 Elements of Influence Explained
If you’re looking to build a monetizable audience as either a creator or brand these are the four categories you need to follow:
Let me elaborate on each and the world’s best creator for each element:
1. Power
The ability to direct people toward an action and consistently deliver a positive outcome.
Why it matters:
Audiences trust you when following your advice pays off.
Demonstrating outcomes builds authority faster than self-promotion.
2. Credibility
Proof that you can do what you claim.
Why it matters:
Removes skepticism → credibility = bridge between attention and belief..
3. Status
The perception of prestige, exclusivity, and access to scarce resources.
Why it matters:
People aspire upward → affiliating with a high-status brand elevates them socially.
Status creates “signal value” → just being seen with your brand = flex.
4. Likeness
Relatability through shared struggles, humor, and personality.
Why it matters:
Likeness lowers resistance → people trust those they like.
Relatability balances authority → too much status without warmth = intimidating.
P.S. If you want the full breakdown on Alex Hormozi’s Content Strategy watch this video + free case study included
Behind-the-Scenes
Shopify’s Creator Marketing Stage
A personal bucket list item I’ve always had was to speak on stage in front of hundreds. Today, I’m in Orlando, Florida checking that item off at CreatorHub Live ✅
Thanks for showing up this week ❤️
Ryan To
