Read Time: 1 min 45 secs
Hey — Ryan To here.
In today’s edition we’ll be covering:
Why attention is no longer the currency on social media (and what is)
3 steps to build real authority in any niche
+ real life examples from creators and brands
Let’s be honest…
Building a monetizable audience is harder than ever.
More accounts are posting, competition is skyrocketing, and going viral isn’t sustainable
But that’s because people are focusing on the wrong thing
The answer isn’t more content
It’s become an expert creator
Because right now, attention isn’t the currency, trust is
So how do you go from knowing nothing about a topic to becoming an industry expert?
It’s simple:
You use the Authority Framework:
Document → Demonstrate → Distill
Let’s dive in:
1. Document Your Journey
The first step in authority building is simple:
Document where you are.
At this stage, you don’t need to pretend to be an expert
You just need to highlight that you’re building knowledge and learning from experts
Check out @sreyahalder who’s launching a virtual mall for fashion enthusiasts
She documented her journey by asking fashion workers to style her outfits
This one got 1.1M views:
Regardless of your niche, you can always find ways to document:
Baking → Post about recipes you’re trying and the baking class you took
Fitness → Share progress, workouts, and the fitness influencers you’re following
You get the point…
2. Demonstrate Your Ability
Now that you’ve been building your niche knowledge…
Demonstrate it
This is where you show the audience that you know what you’re doing
Check out the viral barbershop @12pell who posts their haircut transformations
This video got 1.6M views:
Notice how you’d automatically trust them to give you a haircut?
It’s because they’re demonstrating their ability
As the old saying goes:
“Show, don’t tell”
3. Distill Your Learnings
The final step is to teach your audience
Focus on creating valuable, educational content
If you do this right, you will become the go-to person in your industry
Check out @emonthebrain, a neuroscientist who gives actionable wellness advice
This video got 1.5M views:
Pro tip: If you want higher-performing educational content, make sure to look the part
If you’re a doctor → wear your white lab coat
If you’re a chef → wear your cooking apron
If you’re a teacher → make the video in a classroom with a whiteboard
P.S. Have a creator you want to see featured in Creatorverse?
Let me know here ⁂
Thanks for showing up this week. We’ll see you in the next ❤️
Sincerely,
Ryan To
