The One Thing You’re Forgetting When Making Content

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Hey — Thomas here.

People really underestimate it.

But this is the first and most important step you need to build an unforgettable brand:

The mission statement.

If you get this right, you’ll be able to genuinely build trust with your audience, grow a community that shares your vision, and boost your reach—like crazy.

And if you don’t, well there goes:

• long-term growth

• brand loyalty

• cohesive brand messaging

To explain what you need to do,

we’ll look at one of the best to have done it: Maximise.

He’s grown his total following to 850k followers in just 10 months.

And forever changed the landscape of short-form content.

Here’s what he did.

The Mission Statement

You get a glance at his mission statement right from the get-go.

It’s right on his bio:

do more with your time.

He’s positioned his brand as a movement against distractions, namely phone addiction.

A problem plaguing billions of people in the world.

Perfect.

You see, by wrapping his entire brand identity around a movement,

you’re no longer following his content for him,

you’re following his content for the movement he represents.

People are attracted not only to creators, but to the visions and stories that resonate with their beliefs.

By aligning your brand with a feeling, a principle, or an idea,

you create something bigger than yourself—

something people can believe in and rally around.

This is just a snippet from the insights we uncovered in our in-depth case study breaking down Maximise’s success.

Here’s what we’ll cover next:

• What are the key elements of a Maximise video?

• What are the steps he took to grow so quickly?

• Why is his branding so persuasive?

If you want to access the full Maximise case study, look no further:

Thanks for reading and happy creating!

Sincerely,

Ryan & Thomas

P.S. We’re releasing something big in the next few days and we’re super excited to share it with you. See you soon!