Read Time: 2 min 13 secs

Hey — Ryan To here.

In today’s edition we’ll be covering:

I get it…

Creating content is hard

Between scripting, filming, editing, and doing it all consistently, it can feel impossible to stay on top of

So how do some creators keep doing it while setting themselves apart from the competition?

This is where the Viral Flywheel comes in

It’s the system that top creators use to find their voice and create repeatable content:

Tease → Test → Multiply → Repeat

Here’s how it works:

Teasing is about building towards something real…

And bringing your audience along for the ride

So before you launch a product or achieve a goal, document the process

Think:

Check out @hotboxpretzels who’s trying to build the world’s biggest pretzel company

By teasing the process, he’s giving his content direction and creating emotional buy-in from the audience

Let’s move onto step 2…

Now, you need to start testing different content styles

This is how you identify what makes you unique as a creator

Here are some variables to experiment with:

As you test different videos, you’ll gather data on what types of videos work for you

Finally, take the outlier ideas you found from step 2 and repackage them

Here are some simple ways to do so:

This is where you can really create repeatable content and cement a brand identity to help you stand out

And when you get stuck… just repeat the flywheel :)

Thanks for showing up this week ❤️