Virality Isn't Luck

It’s engineered. Follow the exact formula I use for millions of views.

Author

Ryan To
September 08, 2025

Read Time: 1 min 45 secs

Hey — Ryan To here.

In today’s edition we’ll be covering:

  • How to consistently go viral (for the right reasons)

  • The virality formula I use for millions of views

  • + 3 real-life examples

Virality isn’t luck…

Despite what most creators might tell you it’s calculated

And there’s a very specific formula I use to do it again and again

And you can take it from my results for myself and others:

But please.. only go viral for the right reasons

So before I give you a masterclass in Virality

DON’T waste time chasing views if it’s irrelevant to your business or niche

With great power comes great responsibility…

Okay here’s how it works:

Algorithm Hack + Emotional Triggers + Audience Segmentation

Hierarchy: Shares > Comments > Likes

Here’s why:

Shares = Highest Signal of Value

Comments = Emotional Response

Emotional Response = Engagement

So let’s go into the deepest layer how to create emotion…

Emotional Triggers

People share things because of 3 key emotions:

(1) Excitement, (2) Amusement, and (3) Anger

Here’s real-life examples from @pickem.store:

Excitement

Amusement

Anger

Audience Segmentation

The algorithm scans every single visual and audio in every video posted

Every word is being perceived to match words into the user data profiles that resonate with it the most

Meaning it can tell when a word is trending

Like the great lock in with over 10.1k videos tagged in a couple weeks

Or the performative male trend dominating everyone’s feed

Or even clanker with over 24.3k videos tagged

Behind the Scenes

P.S. Preparing for our biggest launch yet, can’t wait to fill Creatorverse in on what we’ve been building in SF 🌉

Ryan To