We Hit 5,000 Subscribers Before Our First Email

Read Time: 1 Minute 23 Seconds

Hey there,

Thomas here!

Ok, so last week something crazy happened.

We hit 5,000 subscribers in The Creatorverse!

But here’s the catch:

This all happened before we even sent our first weekly email.

In the newsletter world, that's practically unheard of.

The fact that we achieved this without a single email made it clear—

we were onto something special.

So as soon as we began to see momentum,

we got to work on something even bigger.

That’s what we’ve been up to the past month.

Now that we’ve got everything settled,

we’re back to sharing insights.

This simple concept in particular changed the way I looked at content forever:

Questions and Answers.

Yeah, questions and answers.

It sounds super basic.

But this is the most important base ingredient in quality content.

It’s what turns viewers into passionate communities.

Creator brands like Karo, Nectar, and Midday Squares have mastered this technique.

Every single video I’ve made follows this framework.

So how can you do the same?

In the first 3 seconds of your videos,

your goal is to implant as many questions in the viewer’s head as possible.

• What’s going to happen next?

• Who are you?

• Why are you doing that?

• How will this story end?

The more compelling the better.

And if the questions are interesting enough,

the viewer will watch until all those questions are answered—

ideally right at the very end.

It’s all about creating incentives and delivering payoffs.

It’s why people fill out $10 gift card surveys.

It’s why your favorite TV shows can get so addicting.

There’s always a promise of a payoff.

Content follows the same principle,

and the kind of content you make doesn’t matter—lifestyle, travel, education, cinematic.

Your viewers always stick around for the payoff.

They stick around for the answers to those burning questions in their minds.

So if you want to tell your viewers a captivating story:

• to make them feel something

• to make them laugh

• to give them advice

Make sure to raise some compelling questions right at the start—the kind your audience can’t resist.

And when you finally deliver the answers,

that’s how you prove to them your content is worth their time.

That’s how you get them interested in your story.

And build trust along the way.

If you want to see another example of this framework in action, take a look below.

We’ve gotten so much positive feedback on the Jeremy Kim Nectar case study, so we wanted to give you a chance to read another:

Happy creating!

Sincerely,

Thomas

P.S. Yeah, we’ve been super busy building something.

And if you’re still here reading this, I’m so sure you’re going to love it.

We’re launching it next week so be prepared!!